from consumer to participatory culture

so we are working here day&night but from time to time we get a chance to learn abit - from each other and thorough the process itself i wanted to share this talk with you that i have just watched today by Jon Alexander at TEDxUCL that bring some really good question. "what does it do to our thinking when we run into 3000 commercial a day ? what does it do to our culture and community when we get the mentality of consumerism culture.

what do you think ?